The Data Tales
Interdisciplinary consortium
The Data Tales
Customer Journey
Process mining
Responsible data
Data analysis
Text mining
Story mining
Customer Journeys should be meaningful .
Integrating technologies
After integrating data we are ready for the next step: integrating technologies. While combining different technologies is fairly new and rife with challenges, taking up the challenge is worthwhile with benefits which
Part of the challenge is the need to go beyond your own field and venture to new areas, in an interdisciplinary field where no one has the whole puzzle. Everyone holds a bit to that puzzle.
It’s an exciting adventure where sometimes the hurdle in one technology opens a door for another. Together we reach a higher le
Understand the flow and reduce bounce rate
Real-time feedback applications are leaving the realms of science fiction and are becoming reality.
We can visualise true processes when we combine time data
That means insight into the flow of a customer journey, but also who, why, when this happens.
Ethics: get a grip.
While technology develops at lightning speed, concrete legal frameworks need more time to evolve. This vacuum and also seems to become increasingly important. The consortium develops approaches to anticipate future developments in legislation on privacy and security. Ethics provides guidance on how and when to use the (combined) instruments.
Make customer journeys better by listening to your client in a new way.